AZH and Legend Holdings Announce Strategic Partnership for Transregional Expansion
Published: 2024-12-17
In a ceremony held in Beijing, AZH Advisory Ltd. and Legend Holdings Corporation formalized a strategic Memorandum of Understanding (MOU), establishing a long-term partnership to jointly develop business opportunities in China and the United Arab Emirates (UAE).
The MOU was signed in the presence of Mr. Ning Min, Chairman of Legend Holdings, and H.E. Dr. Mohamed Rashed Ahmed Al Hameli, Chairman of AZH Advisory. This partnership aims to leverage AZH’s deep-rooted expertise and network in the UAE to support Legend Holdings’ expansion into the Middle East market, while also creating reciprocal opportunities for AZH in China’s dynamic economy.
Cooperation Highlights
Joint Market Expansion in China and the UAE
The partnership will focus on identifying high-impact opportunities for industrial collaboration, investment, and innovation across both markets. By combining AZH’s strategic presence in the UAE and Legend Holdings’ diversified industrial capabilities, the two parties aim to foster high-quality growth in both regions.
Strategic Resource Sharing
AZH will provide local support, regulatory guidance, and policy navigation for Legend Holdings’ Middle East initiatives, while Legend Holdings will collaborate with AZH on identifying Chinese enterprises with potential for regional partnerships and investment.
Mr. Ning Min, Chairman of Legend Holdings, remarked, “This strategic collaboration underscores our long-term commitment to international portfolio diversification and reinforces our strategic engagement with high-potential regions such as the UAE. By capitalizing on AZH’s sophisticated cross-border infrastructure and deep market access, we are well-positioned to capture transformative growth opportunities and drive resilient value creation.”
H.E. Dr. Mohamed Rashed Ahmed Al Hameli, Chairman of AZH Advisory, added, “The establishment of this strategic partnership with Legend Holdings—an emblematic force in China’s industrial advancement—marks a pivotal milestone in our broader vision of fostering enduring economic ties between the UAE and China. By aligning institutional strengths and complementary ambitions, we aim to architect a high-impact platform for bilateral innovation, investment, and sustainable growth.”
About Legend Holdings
Legend Holdings Corporation (HK:3396) was founded in 1984 by 11 researchers including Mr. Chuanzhi Liu with support from the Computing Institute of the Chinese Academy of Sciences. Over the past 40 years, the company has grown into a leading diversified operation and investment group rooted in China. It serves the domestic market while engaging globally. Legend Holdings ranks among the top 10 in the "Top 500 Private Enterprises in China" published by the All-China Federation of Industry and Commerce.
About AZH Advisory Ltd.
AZH Advisory Ltd. is an international consulting firm headquartered in Abu Dhabi, UAE, with branches in Hongkong, Europe and the United States. The firm specializes in market entry, regulatory consulting, digital transformation, strategic advisory, and cross-border investment facilitation. With a strong focus on the Greater China and MENA regions, AZH is committed to enabling global connectivity through deep industry knowledge and governmental networks.